現(xiàn)在社會(huì)，包包要買限量版的，車要買特別定制的，衣服要買大牌的，想擁有跟別人不一樣，想要獨(dú)一無二的商品或者歸屬品，這種偏好就是“虛榮效應(yīng)”。

Snob effect refers to the desire to purchase something only because it is extremely expensive or extremely rare. 

購(gòu)買一樣商品只因?yàn)樗貏e昂貴或者極度稀缺，這種購(gòu)物欲望就是“虛榮效應(yīng)”。

Snob effects is the phenomenon that a thing becomes more desirable because fewer people can afford it or can find one. This situation is derived by the desire to own unusual, expensive or unique goods. These goods usually have a high economic value, but low practical value. The less of an item available, the higher its snob value. Examples of such items with general snob value are rare works of art, designer clothing, and sports cars. 

在“虛榮效應(yīng)”現(xiàn)象中，由于非常少的人才能買得起或者買得到，會(huì)導(dǎo)致人們購(gòu)買這件物品的欲望更為強(qiáng)烈。這來自于人們想擁有非同尋常的、昂貴的或者獨(dú)特的商品的愿望。這些商品通常很昂貴，但卻沒那么實(shí)用。一件商品越稀缺，其“虛榮價(jià)值”就越高。藝術(shù)珍品、專門設(shè)計(jì)的服裝、和跑車屬于此列。